loader image


The power of social media in elevating live performances



Live performances offer a unique, immersive experience that captivates audiences. In today’s digital age, with over 4.88 billion social media users worldwide as of 2023, the impact of social media on live events is more significant than ever. This article explores how social media can amplify live performances in this expansive digital landscape.

Pre-event buzz: How social media drives awareness

Social media platforms like Instagram, which boasts over 1 billion monthly active users, can be instrumental in generating pre-event buzz:

  • Event Announcements: High-impact visuals and catchy headlines can make your event announcement go viral.
  • Teasers and Previews: Studies show that videos are shared 1,200% more than text and images combined, so consider sharing short video previews.
  • Influencer Partnerships: With 90% of marketers reporting that the ROI from influencer marketing is comparable to or better than other marketing channels, partnerships can be invaluable.

Real-time engagement: capturing the moment

Once the event begins, social media serves as an amplifier:

  • Live Streaming: The live streaming industry is expected to surpass $247 billion by 2027, according to Statista.
  • Live Tweeting: A Twitter report indicates that 33% of users follow performers and 28% follow accounts related to live events.
  • User-Generated Content: Posts from users can increase brand engagement by up to 28%.

Post-event: Extending the lifetime value

Social media’s impact continues even after the curtains close:

  • Event Recaps: Content related to popular events can receive up to 55% more views than usual, according to YouTube.
  • Audience Feedback: Around 77% of people read reviews and testimonials before purchasing tickets online.
  • Networking: LinkedIn statistics reveal that 80% of people consider professional networking to be important to career success, making post-event networking in the arts critical as well.

Boosting ticket sales: a direct impact

Social media is a potent tool for converting interest into ticket sales:

  • Early Bird Promotions: Limited-time promotions can result in a 35% lift in sales, according to the Eventbrite Pulse Report.
  • Retargeting Campaigns: Retargeted customers are 70% more likely to complete a purchase.
  • Group Discounts: Social sharing of group discount offers can result in a 20% increase in ticket sales.

Case studies: real-world success stories

The power of social media in elevating live performances isn’t theoretical; it’s proven:

  • Virtual Concerts: Artists like Billie Eilish have generated millions of views on platforms like Twitch, leading to a 67% increase in merchandise sales.
  • Interactive Theatre: Engagement rates on Zoom-based theatre experiences have been reported to be as high as 30-40%.
  • Art Exhibitions: Virtual tours on Instagram have resulted in a 27% increase in online art sales, according to a recent survey.

How RockinSocial can elevate your live performances.

Navigating the complex social media landscape is a task best left to experts. RockinSocial is here to help:

  • Strategic Planning: We assess your unique needs to craft a bespoke social media strategy.
  • Content Creation: Our team creates compelling content that resonates with your target audience.
  • Analytics: RockinSocial employs advanced tools to measure ROI, providing actionable insights for future campaigns.


Ignoring the transformative power of social media in promoting live performances is no longer an option. RockinSocial is committed to helping you harness this potential, ensuring that your live events are a resounding success.